phase 4

product strategy documentation

This stage defines how the product will solve the problem. At this point in the Spike, you will have one to three solutions somewhat ‘shaped,’  but it isn’t fully clear yet. In this step, we bring our solutions into full fidelity, documenting the additional aspects of a strategic plan for these new solutions.

Once the dependencies and systemic impacts have been identified, teams are ready to start planning road maps and timelines. This involves setting deadlines for each stage of development, outlining any major milestones that need to be achieved, and ensuring all the necessary resources are available.  These should be reviewed and updated regularly. 

Outputs + Deliverables:

  • Outline of the Product Strategy 

  • Product plan (e.g., big rocks)

  • The product roadmap for X quarters

Product Strategy Outline

  1. Business Mission

  2. Vision Statement

  3. Goals, Objectives, and Metrix

  4. Research + Insights

  5. Target Audience + JTBD

  6. Plan + Roadmap 

  7. Team and Resources

  8. Risk and Mitigations

  9. Internal Communication Plan

Product Plan + Roadmaps

Crafting a product plan and roadmap is like plotting the chapters of an exciting book, each page/project filled with user-centric adventures and improvements. Here's how I'd describe it with your approachable twist:

  1. Features and Enhancements

  2. Timelines

  3. Dependencies

Whether you’re working in an agile environment or waterfall methodologies, the Spike can help teams bring clarity to their product development process and navigate the realm of complex product decisions. With its aid, teams can map out ambitious yet achievable goals for their products quickly. 

Now that we know the focus and process we’ll take throughout the Product Strategy Spike, let’s dive into preparing for the workshop! 🤓