Ro - The Patient Company

Ensuring Design Quality

Guided Org Change

Cultivating Culture

Context

I joined Ro to expand the business into ‘patient pathways’ to guide and cross-link to education, similar conditions, and treatments offerings.

I supported 4 direct reports in the Patient Growth Org to who worked across brands to increase conversion + product purchase.

Title

Product Design Director

Duration

~1 years | Nov ‘20 - Sep ‘21

Outcomes

Mobile App | Web App | UXR Practice

Overall Impact

Unfortunately, 6 months after joining, the business made a shift in its strategy.

I was still able to have an impact via:

  1. Mentoring a senior designer into a player-coach entry-level manager

  2. Evolve documentation for Levels, performance development, + skill evaluation

  3. Establishing the UX Research practice + hiring first researcher

  4. Creating a research repository to
    democratize insights

  5. Influenced quality via evangelizing for
    problem-statement frameworks

Clear Expectations

UX Research Practice

Psychological Safety

Team Health Metrics