Weight Watchers
Facilitating Program Strategy
Ensuring Design Quality
Guided Org Change
Cultivating Culture
Context
As a product design manager at WW inside a product organization, I manage a team of 6+ talented designers. As a team, our goal is to provide WW members with the tools they need to eat more mindfully, become and stay more active, and embrace a positive mindset throughout their journey.
As their team leader, my goal is to provide them with the toolset, collaborative space, and empowering guidance they need to be successful in their role.
Title
Sr Product Design Manager
Duration
~3 years | Mar ‘21 - Nov ‘20
Outcomes
Mobile App | Web App | Design System | MyWW+ Program
Enabled Iterative Design Delivery
myWW
Every two years, WW launches a new Food program. In 2020, WW launched myWW - the most successful program yet. This was a cross-company initiative where I supported crafting the product strategy and worked closely with 2 of my designers to create a streamlines member assessment that provided a personalized Food program for our members.
Most amount of new subscriptions
Least amount of cancellations
Happiest members yet
Food Tracking Experience
This new design provides a clear confirmation of what a member has just tracked while surfacing the impact the food has on their daily budget.
New Recipe Browsing Experience
This design surfaces budget friendly recipes that are popular for the time of year. Next Step: Adding in recipes recommendations based on your past tracking behavior. We’re also working on the ability to share within the WW community as well as outside.
Overall Impact
Culture Impact
Orchestrate the evolution of our design operations practice for a team of 30+ product designers (e.g., interviewing process, designer onboarding, tool management, documentation).
Fostering a positive design culture through a sound practice and engaging rituals
Improving processes and practices for how we achieve our design vision
Driving and documenting design standards and patterns across products
Company Impact
Bridging gaps between design, product, engineering, science, and business partners
Establishing strong relationships with key business partners (e.g., marketing, branding, engineering, product)
Individual Impact
Coaching designers while empowering and encouraging them to have their own opinions
Growing designers to achieve more within their roles by evolving communication styles, expanding perspectives, and enhancing interpersonal relationship skills
Empower newer designers to hone their craft and expand their understanding within Product Design
Empowered senior level designers to achieve new levels of influence
Product
Impact
Leading the exploration of new product and strategy endeavors
Guiding the team towards alignment with product and design strategy
Support Product Management by leading initiatives while under-resourced (Yep - I wrote Jira tickets and everything haha)